An event like PIGShibition doesn’t just “happen.” It’s the hard work of many dedicated volunteers and also through the generosity of individuals, organizations and businesses, all of whom share and support the idea that literacy betters and empowers the NWA as a whole. This Sponsor Spotlight segment focuses on our partners of the PIGShibition event , offering a “behind the scenes” look into the “why” of PIGShibition, the decision-making process and highlighting each sponsor’s thoughts toward literacy and community involvement.
Locals know how great the City of Fayetteville and the NWA region is; the Fayetteville Advertising & Promotion Commission works hard to make sure people and businesses everywhere else in the country–and world!–know about this slice of heaven in Arkansas. Marilyn Heifner, Director of the Fayetteville Advertising & Promotion Commission, delighted in sharing about how PIGShibition is a fun and funky part of their mission to serve the larger community:
What was it about PIGShibition and the Ozark Literacy Council that persuaded you to be a part of this unique event?
Pigshibition allowed the A&P Commission to cooperate on a fantastic tourism product. We’ve seen penguins in Tulsa and cows in Chicago, but none compare to the delightful homegrown (designed) pig that Ozark Literacy Council has. What a great idea to commission a local artist to design our pig which couldn’t be seen anywhere else – another of the things that makes Fayetteville unique and “funky”. Through our cooperation of providing maps to pig locations, we can promote tourism.
Why did you pick the pig design that you did? What was it about that design that spoke to you above all the other great choices?
We chose our design because it says what Fayetteville is all about: Tourism attractions, the University of Arkansas, historic buildings, and things to do. We love what our artist Rae Russell did to combine all the elements into one piece.
What do people say to you about your pig?
Because our pig is at the Clinton House, people come into the house carrying the Pig trail map. Everyone is fascinated with all of the pigs, not just ours. Thank you Ozark Literacy Society for making a dream come true of local art and pigs combining for a unique tourism attraction.
Any anecdotes or comments you’d like to share?
I love the day that Wendy asked the drummer on Dickson St. if he thought the artist was coming to the installation. As he kept drumming, he said that he was sure he was and asked if he should call him. Wendy said, “Yes,” He said, “You’re kidding, I’m the artist.”