An event like PIGShibition doesn’t just “happen.” It’s the hard work of many dedicated volunteers and also through the generosity of individuals, organizations and businesses, all of whom share and support the idea that literacy betters and empowers the NWA as a whole. This Sponsor Spotlight segment focuses on our partners of the PIGShibition event , offering a behind the scenes look into the “why” of PIGShibition, the decision-making process and highlighting each sponsor’s thoughts toward literacy and community involvement.
What was it about PIGShibition and the Ozark Literacy Council that persuaded you to be a part of this unique event?
Lewis Automotive has been a part of this community for over 60 years and loves new ideas of improving the lives of people who live in our area. The Literacy Council does a lot for Northwest Arkansas so we were thrilled to get on board with the Pigshibition. It was a creative way to not only raise funds for the organization but also to showcase some wonderful artists right here in Northwest Arkansas.
Why did you pick the pig design that you did? What was it about that design that spoke to you above all the other great choices?
When the Porkfolio came to us we were surprised at how many great designs the artists had created although none of the piggies were exactly what we were looking at for Lewis Automotive. We were able to get with our artist and come up with something a little more our style. ‘Road Hawg’ is dressed to be a salesman fully equipped with a blue book in his back pocket and keys hanging in his hand.
What do people say to you about your pig?
Customers rave about how our piggie greets customers who drive on the lot. Dressed all up in his suit and tie, he says hi to all customers driving up to service or sales. They appreciate that we were able to find a design that fits our dealership to a tee.
Any anecdotes or comments you’d like to share?
We have really enjoyed being a part of the Pigshibition. Both the artist and the people at the Literacy Council were amazing and wonderful to work with. This was a great way for everyone to give back to our community and we loved being involved!